Bangladesh - Image and Branding
After attending a very uplifting talk by the Bangladeshi ambassador to the US, I have been pondering the topic of the image of Bangladesh - the subject of how do we present our country to our colleagues, friends and neighbors in the US. It’s a more general problem of the ‘Bangladesh’ brand, how do we make Bangladesh stand out among the 192 countries in the world. How do we change the typical image of Bangladesh from a land of devastation, to a land that copes with devastation. From a land of floods, to a land with such expertise in dealing with floods and natural calamities, that post-Katrina, there were US experts studying Bangladeshi flood response strategies.
This issue of image and branding has been around for a while. 3 years ago, in the 2004 convention, there was a session dedicated to this where we methodically analyzed approaches needed here. Marketing Professional Mr. Syed Rahman gave us a thorough theoretical grounding on branding, and suggesting some interesting ideas, around ‘Creativity’, ‘craftsmanship’ and ‘artistry’ as defining brand characteristics of products coming out of Bangladesh.
(http://aabeat.com/old/site2004b/AABEA-Branding_files/frame.htm)
One possible tagline was “Crafted with Pride in Bangladesh”. 24 ringtones theme cell phone ringtones wallpaper free u.s cellular ringtones free cell phone ringtones composer free nokia ringtones ringtones maker alltel ringtones info nokia remember ringtones cingular wireless ringtones 100 free ringtones boost free ringtones motorola tracfone ringtones cell phone ringtones free mobile phone ringtones virgin 24 ctu free ringtones 1600 nokia ringtones free motorola mp3 ringtones verizon lg ringtones cell phone ringtones wallpaper crazy frog listen ringtones Maybe that is what we should add as a product description to products produced in Bangladesh? seven card studapostar dinero paginas internettrucos ganar ruletajuegos apuestas paginas internetsistemas ruletasapuesta dinero portales internetcasino du libanjugar apostar portalruleta sistemas juegolos mejores casinos onlineweb baccaratruleta europea portal internetcasino virtual gratiscasinos netjugar baccarat en lineadescargar juegos de casino gratisayuntamiento madrid casinojuegos flash casinojuego interactivo internetapuesta dinero onlinejugar cartastrucos para casino empirecasino villajoyosajack black en linea gratisjuego tragaperrascasino portales internetruleta internetcasino on net downloadruleta pagina webjugar interactivo portalcasino virtual portal websistemas ganar ruletaganar dinero real portalescomo ganar en la ruletaruleta portal webjugar gratisganar dinero real portales webcasino internacional paginas internetcasino virtual paginas webcasinos internacionales paginas internetmaquinas tragaperras portalvideo poker paginas webapuesta portales internetjuego gratis la ruletaplay free baccaratjuego instantaneo portal internetcasino juegosroulette paginas webjuegos seguros paginas internetjugar cartas linea I am debating whether to put that as a small tag-line in the websites produced by my company. The responsiblity of each product producer then goes up exponentially. But maybe that’s what we need.
The political aspect of branding was also covered, along with what NRBs can do
http://www.aabeat.com/old/site2004a/Bangladesh.Image_files/frame.htm
But I was wondering what published material do we NRBs have to publicize the positives of Bangladesh. I looked through the official Governments sites linked on the AABEA site, the Board of Investment site, the different consulate sites, and the ministry sites, but couldn’t find what I was looking for. I think we need some professionally produced collateral that NRBs can use - material that highlights Bangladesh as a land of resilience, a land where women are leading a revolutionary change in the countryside, a land with an egalitarian social structure which provides peacekeepers to the rest of the world. The question is who will produce this material that we can all use?